I arrived at Rick’s Cafe around 4pm, ordered a Red Stripe, and watched people throw themselves off progressively higher cliffs for the next two hours. The atmosphere is genuinely electric – local divers perform acrobatic flips, tourists build up courage on the lower platforms, and reggae plays continuously in the background. By sunset the place was packed, everyone facing west with drinks in hand, watching the sky turn orange over the Caribbean. The food is decent but overpriced (jerk chicken was $26), but you are paying for the location rather than the cuisine. Go for the experience, arrive early to get a good seat, and bring cash for tips.
Rick’s Cafe is an iconic cliff-top bar and restaurant on the West End Cliffs of Negril, Jamaica. Founded in 1974, it’s famous for sunset views, cliff diving, and a lively Caribbean atmosphere.
What to Expect
Cliff diving: Platforms range from 10 to 35 feet high. You can jump yourself or watch local divers perform acrobatics. Lifeguards on duty, safe diving spots clearly marked.
Sunsets: Rick’s faces due west, making it one of the best sunset viewing spots in Jamaica. The daily spectacle draws visitors from across the island.
Live entertainment: Reggae bands, local performers, and on special occasions, fire dancers.
Food and drinks: Jamaican and international cuisine, tropical cocktails, and the famous Jamaican rum punch.
Menu Highlights
| Item | Price (USD) |
|---|---|
| Jerk Chicken | $26 |
| Seafood Platter | $45 |
| Ackee and Saltfish | $28 |
| Chicken Wings | $18 |
| Jerked Chicken Kabobs | $20 |
| Rick’s Rum Punch | $12 |
| Red Stripe Beer | $6 |
Practical Info
Location: West End Cliffs, Negril, Jamaica
Getting there: About 1 hour 15 minutes from Montego Bay’s Sangster International Airport. Accessible by taxi, rental car, or organized tours.
Hours: 12:00 PM – 10:00 PM daily
Best time to visit: Late afternoon to catch the sunset
Family-friendly: Yes, children welcome
History
Rick’s Cafe opened in 1974 when Negril was still a quiet fishing village. It was the first public bar and restaurant on the West End Cliffs. The cafe was destroyed by Hurricane Gilbert in 1988 and Hurricane Ivan in 2004, but rebuilt each time.
Private Events
Rick’s Cafe hosts weddings, corporate events, and private parties. Contact: [email protected]
Tips
- Arrive by 4-5 PM for the best sunset viewing spots
- Bring a towel if you plan to cliff dive
- Expect crowds, especially during high season
- Cash is useful though cards are accepted
Frequently Asked Questions
What is Rick’s Cafe famous for?
Rick’s Cafe is famous for cliff diving from platforms ranging from 10 to 35 feet high, spectacular sunset views over the Caribbean Sea, live reggae music, and its historic status as the first public bar and restaurant on Negril’s West End Cliffs (opened 1974).
How much does it cost to eat at Rick’s Cafe?
Menu prices include Jerk Chicken ($26), Seafood Platter ($45), Ackee and Saltfish ($28), Chicken Wings ($18), Rick’s Rum Punch ($12), and Red Stripe Beer ($6). Prices are higher than average but you’re paying for the location and experience.
What time should I arrive at Rick’s Cafe for sunset?
Arrive by 4-5 PM to secure the best sunset viewing spots. The cafe is open from 12:00 PM to 10:00 PM daily, but late afternoon is when the atmosphere becomes most electric as crowds gather for sunset.
Is cliff diving at Rick’s Cafe safe?
Yes, cliff diving at Rick’s Cafe is safe. Platforms range from 10 to 35 feet high, safe diving spots are clearly marked, and lifeguards are on duty. You can jump yourself or watch local divers perform acrobatic flips.
How do I get to Rick’s Cafe from Montego Bay?
Rick’s Cafe is located on the West End Cliffs in Negril, approximately 1 hour and 15 minutes from Montego Bay’s Sangster International Airport. You can reach it by taxi, rental car, or organized tours.
Is Rick’s Cafe family-friendly?
Yes, Rick’s Cafe is family-friendly and children are welcome. Families can enjoy the sunset views, live entertainment, food, and watch the cliff diving even if they don’t participate themselves.
