Ricks Cafe Negril Jamaica


My wife and I had the privilege of going to Ricks Cafe in Jamaica back in 2017. For whatever reason, I chose to write about it.  It is one of the experiences that has stuck with me. 

I even have the flag on my Facebook page to boast that I have been there and done that.  Almost like the famous Jamiacian advert that was running in the UK for a few years: “only when you go, you will know”

It was voted to be one of the top 10 Bars in the world.

As surprising as this is, I never knew Ricks Cafe existed until I was out on the tiny Caribbean island.


Our main aim (my wife and I) was to head to Negril.  We didn’t know much about where we were going or what it would be like there, but based on the reputation, we would head out to Negril nonetheless.

We had organized a taxi the night before to take us on our journey.  We heard a lot about the “Hair Raising” ride the taxis had included in the price – my word our guy did not disappoint. 

I will tell you about that at the end.  Anyway, when we met up and started out the journey for the day, and the driver asked where we wanted to go.  We all knew that Negril was our arrival point, but his question was “what do you want to see along the way”

We, of course, were unprepared as usual, and the eventual recommendation of Ricks was mentioned by the driver and that is how that came about.

The driver, by the way, had this unusual talent of being able to check his mobile, talk on his mobile, talk to us sitting in the back seat, while turning his head 180 degrees – and all this while being able to drive at the same time.  It had crossed my mind serval times to get out and walk, but that would seem rude.

We were staying near Montego Bay airport – which was quite convenient I might add.  We woke up around 7 am and were on the road at about around 07h30.  The journey took us about 2 hours, as we stopped over here and there, as good tourists do.


this is the route from Montego Bay to Ricks Cafe Negril

Cliff jump

“Ricks” and for that matter Negril, are to the West side of the island. The first thing that everybody will come to know is that it is probably most famous for the cliff jump activity that just about everybody gets to try.

There are various levels that one can challenge themselves to – if you were going to attempt the higher levels make sure you have not had a few beverages at the bar first.

I believe the highest one can jump is a 35-foot high cliff.  For the more experienced and so-called professional cliff divers, that would be you.

Bar & Grill

Besides the crazy people jumping off the cliffs, there is a great bar & grill, which offers a great menu.  They have live music going most of the time.  However, the most important thing is to experience, probably one of the most awesome sunsets, you are ever going to see.  According to locals gathering at Ricks is a Jamaican tradition.

Ricks Jamaica was founded by Richard “Rick” Hershman, in April 1974.  Is it quite near seven-mile beach, so both can be visited in one day – as we did.

For more information, you can go to their Ricks Cafe Jamaica Website


Some small amounts of info: It was founded in April 1974 by Richard Hershman,
when he found this beautiful rocky place, at that time, Negril was still just a fishing area.

It was a village with little development and few modern facilities.  It originally belonged to a local doctor, son of the first governor of independent Jamaica. It is a very symbolic roadside location, as it was the first public bar and restaurant in the Rocky West area.

“Your body has finally arrived where your mind has always been.”
Richard “Rick” Hershman • 1974

Along with our visit to Ricks Cafe, we spent a lot of our time on one of the Negril stretches of the beach.

Recommend Negril 

If I can ever recommend a beautiful long stretch of sandy beaches and blue water, this would be it.




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